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Aren't you tired, Princess? Even if you try to hide it, you can't get anything past me. You need a change of pace every once in a while, so... why don't we go on a date?

The oldest member of B-PROJECT. Kento is a flirt who often goes on dates with girls. When not busy with dates, he is concerned with his looks, in particular, his bangs.


With 181 cm, he is the tallest member alongside his junior Shingari Miroku. Kento's light blue hair is parted to the left and is cut in a mix of a side-and undercut, leaning to the latter. His eyes have the same color as his hair, a clear light blue. A prominent feature are his long bottom eyelashes. 

Kento often wears button-down shirts or sweaters. In general, he is well-dressed.


Kento often is described as a narcissist with high pride. Despite his flirtatious and carefree attitude, he pays close attention to his surroundings. Though Kento has a rather big gap in personality. He does not believe in teamwork[1] and tends to push his mistakes on other people. Albeit he does his best when things do not go as he planned he can become indifferent and cold.

In contrast to his confident attitude stands his, often mentioned, clumsiness. Both the anime and game have shown that Kento struggles with tasks that require craftsmanship. It's so grave that even Goshi and Yuta tend to dissuade him from taking those kind of jobs. However, to make their fans happy he is willing to put all his effort into challenging his unskillfulness and can be quite stubborn in doing so.

A defining character trait of Kento is his lack of understanding for love. This is why he has great difficulties expressing genuine feelings of love when it comes to acting. [2] He is not aware of his need for warmth and love.

In Episode 9「A Cheating PLAY BOY」and some stories from the game hinted at a lonely past.[1] It resulted in his complex view on love.[2]

Later, it was revealed that Kento was raised in a single-mother family. His mother works during the night and was barely at home.[3] So there was barely any communication between the two. This resulted in Kento having a lonely childhood.[4]He would visit the nearby church near his home to avoid being alone at home.[5]

Starved with the lack of attention and boredom from being alone, Kento immersed himself into watching TV. He began wanting to be someone who can capture the full attention of others. Since idols look particularly gorgeous and cool, he decides to become an idol.[4] By becoming an idol, he could create a place where he has a sense of belonging to, unlike his home.[6]


Ryuji and Kento are friends who exchange information regarding beauty. There was once where Kento bought a hair cream after hearing about it from Ryuji who had used it. [7]

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Within THRIVE, Yuta and Kento tend to get along the most. They will both tease Goshi whenever something is against his favor.[8] Kento can also be seen acting like an older brother to Yuta on some occasions and scolds or reminds him of what was said before (e.g. SR Love Meter).[9] Sometimes Kento will go along with Yuta's ideas to annoy or get Goshi to do something.[10]

Kento mainly does the styling for Yuta's hair[11] and especially hates it whenever it's rainy season as it tends to make Yuta's hair even more unruly.

On the other hand, Yuta would sometimes forcefully tag along with Kento to bars.[12]

Despite his seemingly happy-go-lucky attitude, Kento considers Hikaru a stylish person and a handsome rival worthy of his attention. In fact, he has often used Hikaru as model and partner for his self-produced brand (KENT AIZOME).[13]

Kento and Miroku get along pretty well. As the both of them are very health-conscious, they often talk about topics related to health.[14]

As a senpai, Kento drives Miroku to places if he asks, and treats him kindly.[15]

Kento and Tsubasa's relationship is perhaps the one that changed the most, noticeble mainly in the game. When she was introduced as their A&R, to him Tsubasa was like any other woman Kento associated with until then. But over time this steadily changed.

Despite the subtle shift in their relationship, Kento's flirty attitude towards her stays. He often tries to get a "reward" from her, in the form of hugs or kisses, for the work he has done. Rather than being charmed, Tsubasa most of the time is perplexed and lost when he makes advances to her. The situation is either interrupted by another member or she runs away. However, as time goes by she learns how to handle these situations, resulting in a much more relaxed relationship between both.

Aside from his friendships with the other members, his bond with Tsubasa is also important as it slowly reveals the complexity behind his understanding of love. In S1, Ep. 9 he confides his hidden feelings to Tsubasa. Due to the lack of affection in his childhood, presumably by his mother as was shown in Ep. 9, he grew up without knowing what love means thus mistaking simple, romantic relationships as love.[1]
Those complicated feelings are a recurring subject in his card stories and in the game’s Main Story Season 1, Story 2: THRIVE’s Love where it takes center stage. When with Tsubasa he recalls his childhood, mumbling about it or becoming lost in thoughts.[2] Good examples are his SSR「Flower Garden」, SSR「Sparkling Town」 and SSR「Lost Child」 where it becomes apparent that behind the confident act lies someone who craves honest affection.[16][17][18]

At some point Tsubasa managed to break down a bit of the wall Kento built around himself. They are comfortable enough for Kento to consult about problems with her and stop the playboy act for that moment. He all too often is genuinely surprised at the different reactions she gives him for his advances and actions. Unlike the many women he kept company with she didn't give in to his charm yet.

Besides the romantic aspects of their bond, Tsubasa became the one person that he goes to first when it is about his precious bangs. Her opinion is very important to him. They also have tea as their shared interests. Both are found to often drink tea together and talk about new tea flavours.

The more time passed the more Kento lets his guard down around her, acting unusually childish and whiny. She even tends to tease him about his clumsiness. Overall she shows him kindness and understanding, almost appearing like a mother for him.

Kitakado Tomohisa Icon.png
Korekuni Ryuji Icon.png
Kaneshiro Goshi Icon.png
Ashu Yuta Icon.png
Aizome Kento Icon.png
Masunaga Kazuna Icon.png
Refers to "him/her" Kento Kento Aizome Kenken Ore Kento
Refers to "them" Kitakado, Tomo Ryu Goshi Yuta N/A Kazuna
Onzai Momotaro Icon.png
Osari Hikaru Icon.png
Nome Tatsuhiro Icon.png
Sekimura Mikado Icon.png
Teramitsu Yuduki Icon.png
Teramitsu Haruhi Icon.png
Refers to "him/her" Aizome Ai-chan Kento, Aizome Kenty, Aizome-sensei Aizome-san Aizome-san
Refers to "them" Momo Hikaru Nome Sekimura Yuduki Haruhi
Fudo Akane Icon.png
Shingari Miroku Icon.png
Sumisora Tsubasa Icon.png
Yashamaru Sakutaro Icon.png
Daikoku Atsushi Icon.png
Daikoku Shuuji Icon.png
Refers to "him/her" Kento Kento-san Aizome-san Kento - Kento
Refers to "them" Akane Miroku Tsubasa Yashamaru-san - President

  • Kento hates nattō.[19]
  • Owns a driver's license.
  • Kento loves to take photos.[20]
  • Kento maintains a strict diet.
  • He tends to drink when he is lonely.[21]
  • Kento enjoys Hot Yoga. Driving after yoga is the best. [22]
  • Kento does not like it when a girl chooses work over him.[23]
  • Recently, Kento is addicted to making fresh juice in the morning.[20]
  • Kento spends his day off by going to movies or driving to the seaside. [24]
  • He is quite clumsy and has a passion for herbal tea. He also hates rain and bugs.
  • His representative animal is a fox. His personal monster/mascot is called Kenheart.[25][26]
  • Kento is able to identify different types of flowers. As girls like them, it doesn't hurt for him to know. [27]
  • Kento recently enjoys drinking wine. He knows a lot of fashionable bars but sometimes Yuuta will forcefully tag along with him.[28]

  • 愛 (ai) - love
  • 染 (zome) - dye, color, paint, stain, print
Given Name
  • 健 (ken) - strong, robust, healthy/ strength
  • 十 (to) - ten
Kento's name derives from Aizen-Myouou(愛染明王), one of the Five Wisdom Kings in the Japanese Buddhist Pantheon. He is a deity of both physical and intellectual desire and represents the concept that "earthly desires are enlightenment".



# Narcissist whose Bangs are his Core
# Gorgeous-looking Guy
# Fawns' Boyfriend
# Mentally Fragile
# Hates insects to the point of trembling
# Unknown Private Life
# Lady-killer Master of Love