|“||Aren't you tired, Princess? Even if you try to hide it, you can't get anything past me. You need a change of pace every once in a while, so... why don't we go on a date?||”|
The oldest member of B-PROJECT. Kento is a flirt who often goes on dates with girls. When not busy with dates, he is concerned with his looks, in particular, his bangs.
With 181 cm, he is the tallest member alongside his junior Shingari Miroku. Kento's light blue hair is parted to the left and is cut in a mix of a side-and undercut, leaning to the latter. His eyes have the same color as his hair, a clear light blue. A prominent feature are his long bottom eyelashes.
Kento often wears button-down shirts or sweaters. In general, he is well-dressed.
Kento often is described as a narcissist with high pride. Despite his flirtatious and carefree attitude, he pays close attention to his surroundings. Though Kento has a rather big gap in personality. He does not believe in teamwork and tends to push his mistakes on other people. Albeit he does his best when things do not go as he planned he can become indifferent and cold.
In contrast to his confident attitude stands his, often mentioned, clumsiness. Both the anime and game have shown that Kento struggles with tasks that require craftsmanship. It's so grave that even Goshi and Yuta tend to dissuade him from taking those kind of jobs. However, to make their fans happy he is willing to put all his effort into challenging his unskillfulness and can be quite stubborn in doing so.
A defining character trait of Kento is his lack of understanding for love. This is why he has great difficulties expressing genuine feelings of love when it comes to acting.  He is not aware of his need for warmth and love.
|In Episode 9「A Cheating PLAY BOY」and some stories from the game hinted at a lonely past. It resulted in his complex view on love.
Later, it was revealed that Kento was raised in a single-mother family. His mother works during the night and was barely at home. So there was barely any communication between the two. This resulted in Kento having a lonely childhood.He would visit the nearby church near his home to avoid being alone at home.
Starved with the lack of attention and boredom from being alone, Kento immersed himself into watching TV. He began wanting to be someone who can capture the full attention of others. Since idols look particularly gorgeous and cool, he decides to become an idol. By becoming an idol, he could create a place where he has a sense of belonging to, unlike his home.
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Within THRIVE, Yuta and Kento tend to get along the most. They will both tease Goshi whenever something is against his favor. Kento can also be seen acting like an older brother to Yuta on some occasions and scolds or reminds him of what was said before (e.g. SR Love Meter). Sometimes Kento will go along with Yuta's ideas to annoy or get Goshi to do something.
Kento mainly does the styling for Yuta's hair and especially hates it whenever it's rainy season as it tends to make Yuta's hair even more unruly.
On the other hand, Yuta would sometimes forcefully tag along with Kento to bars.
Despite his seemingly happy-go-lucky attitude, Kento considers Hikaru a stylish person and a handsome rival worthy of his attention. In fact, he has often used Hikaru as model and partner for his self-produced brand (KENT AIZOME).
As a senpai, Kento drives Miroku to places if he asks, and treats him kindly.
Kento and Tsubasa's relationship is perhaps the one that changed the most, noticeble mainly in the game. When she was introduced as their A&R, to him Tsubasa was like any other woman Kento associated with until then. But over time this steadily changed.
|Refers to "him/her"||Kento||Kento||Aizome||Kenken||Ore||Kento|
|Refers to "them"||Kitakado, Tomo||Ryu||Goshi||Yuta||N/A||Kazuna|
|Refers to "him/her"||Aizome||Ai-chan||Kento, Aizome||Kenty, Aizome-sensei||Aizome-san||Aizome-san|
|Refers to "them"||Momo||Hikaru||Nome||Sekimura||Yuduki||Haruhi|
|Refers to "him/her"||Kento||Kento-san||Aizome-san||Kento||-||Kento|
|Refers to "them"||Akane||Miroku||Tsubasa||Yashamaru-san||-||President|
|Kento's name derives from Aizen-Myouou(愛染明王), one of the Five Wisdom Kings in the Japanese Buddhist Pantheon. He is a deity of both physical and intellectual desire and represents the concept that "earthly desires are enlightenment".|